Training & Development
How did we learn to do what we do? Someone took the time to teach us. Whether you’re a small business looking to learn the ropes or manage seven figure budgets, we can help your team build and hone a skillset to effectively manage your digital campaigns.
What You Can Learn From Us
Whether you’re just getting started in advertising, or want to take your brand to the next level, we can teach you best practices for the industry leading PPC platforms used in digital marketing.
Search Engine Marketing
SEM platforms offer a wealth of features to ensure your ads are reaching high intent users. Understanding how all of it works together is the secret weapon to effective optimization strategies and successful digital campaigns.
Display Marketing
Display advertising can serve many purposes. Whether you’re trying to build brand awareness, or remarket to previous visitors, these impression based tactics ensure your products and services stay top of mind .
Our Focus Areas
We belive that building an effective digital presence should be an iterative and evolving process and our coaching is based on this very idea. Once we arm you with the knowledge you need to own your digital presence, you should be able to adapt and evolve your approach to the ever changing digital marketing landscape.
Account Setup
This is where it all begins. We’ll discuss all your PPC options and help you determine which tools you will need to best represent your business.
Conversion actions
What do you want from your marketing campaigns? This is where we define your measure of success. Set a goal and build your marketing plan around achieving it.
Campaign Structure
A solid campaign structure can make or break advertising efforts. Learn campaign structure in a way that promotes clarity, insight and leverage.
Bidding Strategies
CPC, TCPA, eCPC and ROAS are all really cool acronyms. They also represent a bidding strategy. Learn about them all to pick the best for your brand.
Ad Writing
Writing a well performing ad is one part art and one part science. We’ll teach you how to create ads that resonate with your users.
Optimization Practices
Whew. All setup, so we’re done……Nope. Now the fun starts. Let’s figure out how to take a well planned entry to the market and make it even better.
WHY CHOOSE FOCUSMETRICS?
Flexible Philosophy
If one of our pre-built plans doesn't fit, message us. We're happy to work with you to find a solution for your business.
We Don't Have A Black Box
We advocate for transparency in our work. We tell you exactly how and why we're doing what we do with your marketing.
Your Business Your Data
Worrying about the ownership of YOUR data should never be concern. You own your data, we're just here to help.
No Long Term Commitment
Fee for service, or monthly rates mean that we avoid the whole contract scenario, you can takeover whenever you want.