Search Engine Marketing
Building and managing search engine marketing campaigns can be a daunting task due to the frequent changes in seasonality, competition and bidding tools. We can help you stay on top of industry trends and market shifts to maximize the ROI of your campaigns.
Consult
*Daily and Hourly Rates Available- What is included:
- 1 Turnkey Website – Marketing Ready, waiting for your branding. if needed.
- PPC Plan: Customized plan based on your business goals.
- Instruction: Guidance on how to implement your PPC strategy.
- Resources: Tips and resources for managing and measuring PPC success.
- Quarterly Calls: One call per quarter for strategy review and adjustments.
- NEW – Basic Competitor Analysis: A simple competitor analysis to help you understand where you stand in your market.
- What will you get?
- Actionable insights on how to structure and manage your PPC campaigns effectively.
- A tailored PPC strategy aligned with your business goals, along with practical resources for execution.
- Competitive analysis to help you benchmark and refine your approach.
- Who is this for?
- Businesses looking for expert guidance on PPC but can handle the execution themselves.
Manage
+$400 Setup Fee if required- What is included:
- 1 Turnkey Website – Marketing Ready, waiting for your branding. if needed.
- PPC Audit: Comprehensive review of your PPC campaigns and Google Analytics setup.
- Implementation: Implementation of audit recommendations for up to 10 pages.
- Campaign Optimization: Ongoing optimization to improve campaign performance.
- Performance Reporting: Monthly reports on campaign performance.
- Strategy Calls: Monthly calls to review progress and plan next steps.
- NEW – Landing Page Optimization: Optimize one landing page per month to improve conversions and ad performance.
- What will you get?
- A fully managed PPC strategy with continuous optimization and detailed monthly performance reports.
- Improved conversion rates and campaign efficiency through targeted landing page optimization.
- Regular strategic guidance to keep your PPC campaigns aligned with your business goals.
- Who is this for?
- Businesses needing hands-on PPC management with regular updates and optimizations.
Retain
+$600 Setup Fee if required- What is included:
- 1 Turnkey Website – Marketing Ready, waiting for your branding. if needed.
- Comprehensive PPC Strategy: Full development and execution of PPC strategy.
- Full Campaign Management: Management of all PPC campaigns across Google and Bing.
- Advanced Reporting: Weekly performance reports and in-depth analysis.
- Bi-Weekly Strategy Calls: Regular calls to adjust strategies based on real-time data.
- Conversion Tracking Setup: Implementation and management of conversion tracking.
- A/B Testing: Ongoing A/B testing of ads to maximize performance.
- What will you get?
- A holistic, fully-managed PPC solution that maximizes ROI through ongoing optimization and detailed analysis.
- Continuous improvements to ad performance through A/B testing and bi-weekly strategy calls.
- Complete transparency with advanced reporting, giving you insight into every aspect of your PPC campaigns.
- Who is this for?
- Businesses looking for a fully managed PPC service with advanced reporting and ongoing support.
Buying Platforms
Whether you’re just starting out and want to establish a presence in your first search engine or you’re looking to expand you’re reach, we can help you buy your traffic smart from the start regardless of where you are in your SEM journey.
Google Ads
As the go-to SEM platform, we offer certified guidance for campaign structure and buying strategies.
Microsoft Advertising
Get incremental traffic by utilizing an often untapped source of SEM traffic by buying on the Microsoft Ad network.
Additional Tools and Strategies
Advertising platforms are adding more and more tools to their arsenal every day. Leave no stone unturned in your journey to reach every potential customer.
Audiences
Capitalize on higher intent users to optimize your marketing spend and drive higher intent traffic to your marketing funnel.
Extensions & Other Tools
Sitelinks? Customizers? We can help you find the right combination of assets to perfect your SEM presence.
Our SEM Services
We strive to offer an array of digital services that can be tailored to fit your business needs. Whether you need a single service or the works, we’re excited to help you craft a digital experience to tell your brand’s story.
Account Setup
Brand new to the game? You can have an ad account at your disposal within 24 hours so you can get to market quicker.
Campaign Structure & Targeting
A successful digital campaign should have a defined audience, an effective buying strategy and the tools to reach them.
Keyword Research
Not all keywords are created equal. Knowing how to capitalize on user intent is the key to success in SEM.
Ad Copywriting
A good ad will resonate with your customers and satisfye bidding algorithms. This can translate into direct influence on your bottom line.
Account Audit and Optimization
Only want a fresh take? Get a one time review and optimization consultation based on your current performance and business goals.
Continued Management
Want to focus on the day to day? We can manage your digital presence. We’ll take your real world insight and turn it into digital goals.
WHY CHOOSE FOCUSMETRICS?
Flexible Philosophy
If one of our pre-built plans doesn't fit, message us. We're happy to work with you to find a solution for your business.
We Don't Have A Black Box
We advocate for transparency in our work. We tell you exactly how and why we're doing what we do with your marketing.
Your Business Your Data
Worrying about the ownership of YOUR data should never be concern. You own your data, we're just here to help.
No Long Term Commitment
Fee for service, or monthly rates mean that we avoid the whole contract scenario, you can takeover whenever you want.